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Sales & Marketing work environment supported by Bota Group

Reach the right audience, consistently.

Marketing that ships on schedule.

Professional support, by sector

Lead generation, CRM, campaigns, research and marketing operations.

  • Marketing coordination
  • Social media support
  • Content production
  • Campaign administration
Symptoms

Sound familiar?

The bottlenecks we hear most often in sales and marketing.

01CRM data decaying faster than reps update it
02Leads not followed up within the first hour
03Content calendars slipping every month
04Reporting built by hand in spreadsheets
What we understand

How sales and marketing work actually breaks.

01

Reps should not be researching

List building, enrichment and CRM updates are the first hours to move off a quota-carrying rep.

02

Speed to lead is measurable

First-hour follow-up is a staffing decision, not a motivation problem.

03

Reporting should be built once

Recurring dashboards and campaign reports become an owned process instead of a monthly scramble.

What they take over

Day-to-day scope.

Build and enrich target account lists
Keep CRM records complete and deduplicated
Sequence and follow up inbound leads
Produce and schedule campaign content
Assemble weekly pipeline and campaign reports
Roles

Popular roles we staff.

Each is recruited against a written scope, tested on the relevant software, and interviewed in person before you see a résumé.

Pipeline & CRM

  • Sales Development Representative
  • CRM Specialist
  • Sales Operations Specialist

Outbound & Research

  • Lead Generation Specialist
  • Market Research Specialist

Marketing & Content

  • Digital Marketing Specialist
  • Social Media Manager
  • Content Marketing Specialist
  • Email Marketing Specialist
  • Marketing Operations Specialist
Software they work in
SalesforceHubSpotPipedriveKlaviyoGoogle Ads
Sales & Marketing 2 days to a shortlist for most roles in this sector.

Highly specific positions, such as niche software, licensing or deep sector experience, can take up to five business days.

Sales & Marketing FAQ

Answers specific to your sector.

Will they sell on our behalf?
They support the pipeline: research, sequencing, follow-up and CRM hygiene. Closing stays with your reps unless you scope a dedicated outbound role.
Do they know our CRM?
Salesforce, HubSpot and Pipedrive experience is common and assessed before an engagement begins; your specific configuration is covered in onboarding.
Can they write in our brand voice?
Yes, with a documented voice guide and a review step. We recommend keeping final approval in-house for public-facing content.
Sales & Marketing

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